Our Privacy Policy

Please find below our privacy policy for the Chase AV Direct website. This shall be deemed to be incorporated into the Terms and Conditions. We are Chase Resources Limited (trading as ‘Chase AV Direct’) and our registered address is c/o Avanti Group (UK) Ltd, Unit 4, Brightwell Barns, Waldringfield Road , Brightwell, Ipswich, IP10 0BJ.

As a long standing company and website, Chase AV Direct takes the privacy of customer data very seriously. Please read the following policy to understand how we will treat your personal data after it has been collected by us through your use of our website. We assure you that we only use your data as specified here and for our legitimate business reasons.

When do we collect data?

We can collect data on you from a variety of different sources these include:

  • When you purchase Goods from the Website;
  • When you become a subscriber;
  • When you speak to our customer services personnel;
  • Via explicit data capture measures, for example by entering competitions and completing surveys;
  • Via implicit data capture measures such as studying which pages you read the most and the use of cookies.
  • By the completion of an order for Stock.

In any of the above cases the data we collect could be personal data.

What do we do with your personal information?

When you buy anything via the site or give us any personal data as indicated above, we may need to collect information about you to process the transaction, fulfil your order and provide you with the services you expect, then and in the future. This information may include, but is not limited to, details such as your name, your address, your phone number and your credit card details.

Unless we have your express consent we will only disclose personal data to third parties if this is required for the purpose of completing your transaction with us. This is of course subject to the proviso that we may disclose your data to certain permitted third parties, such as members of our own organisation, our own professional advisers who are bound by confidentiality codes, and when we are legally obliged to disclose your data.

By becoming a subscriber, you consent to receive from us by e-mail our e-newsletter and details of other special offers which we may think may be of interest to you.

Chase AV Direct may retain and use your personal information to provide you with the best e-commerce experience by providing you with a personalised service and to give you details of offers which we think will be of interest to you. We may also use the information to process any transactions you undertake with us or the Suppliers and for internal administration and analysis.

We do not store credit card details, not do we sell, rent or trade your personal information to third parties without your express consent.

Google AdWords

Chase AV Direct uses the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, e.g. using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to Chase AV Direct. Of course, any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.

You can set preferences for how Google advertises to you using the Google Ads Settings page.


In the UK we operate and are registered in accordance with applicable data protection legislation.


By disclosing your personal information to us using this website or over the telephone, you consent to the collection, storage and processing of your personal information by Chase AV Direct in the manner set out in this Privacy Policy. Some information and e-mails sent to Chase AV Direct may be used as testimonials but no e-mail address or contact details will be displayed.

Opt-Out Policy

Chase AV Direct Newsletter subscribers have the option to opt-out of receiving further information from us.